The renowned Wanderers centre forward, known as the `Lion of Vienna', died on January 15 at the age of 85. His funeral service at Bolton Parish Church was attended by more than 500 invited guests as well as members of the public.
Speakers were also erected so that thousands more could listen and pay tribute to a man who scored 255 goals in 452 league appearances for his hometown club and 30 in 33 games for England.
Eulogies were offered by Bolton chairman Phil Gartside and Professional Footballers' Association chief executive Gordon Taylor, a boyhood Bolton fan and former Wanderers player.
Current Trotters captain Kevin Davies and manager Owen Coyle were among the men who carried the coffin along with Wigan owner Dave Whelan, a contemporary player.
Davies, also a centre forward, said: "I can't compare myself to someone like him. I have seen clips of him as a player and from living in the town and speaking to people he was an absolutely amazing footballer. He was an amazing person as well. He had a lot of time for people at the club and in the town and we'll miss him."