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Reebok, who started off life as a small shoe shop in Bolton, took over as club sponsers from Normid Superstores in the summer of 1990 and their association with the club has become stronger as the years have progressed. In 1997 the club agreed a deal for Reebok to sponser the new 25,000 all seater Lostock based stadium when moving from Burnden Park. Last year Reebok was to build a development centre in the North Stand which came at a cost of around £5 million.
The sports company will continue to sponser the club shirts and kitwear, known as technical sponsership, whilst their agreement as Stadium sponser which was originally set to run out in 2007 has also been renewed.
Commercial director Gareth Moores told the clubs official website that he was delighted to sign the extension with such a reputable company such as Reebok.
"Bolton Wanderers have enjoyed an outstanding and mutually beneficial partnership with Reebok for many great years. We pride ourselves on establishing long term strategic partnerships and are delighted to be able to extend our main club and techinical sponsership agreements for a further five year term, thereby reaffirming our association with one of the world's leading sportswear companies"